As you might expect, The Vampire Diaries is using every pun at its disposal to advertise for its inaugural season.

Love sucks. Take a bite out of this new show. Etc.

But The CW series has found another very cool, very beneficial way to tie in its theme with its advertising campaign:

Partnering with American Red Cross, The Vampire Diaries is actually sponsoring a blood drive. The endeavor will cross the nation, visiting over 200 high school and college campuses around the country.

Stephanie Millian, director for biomedical communications at the Red Cross in Washington, said the organization is working with The CW “to produce a public service announcement that will feature members of the cast.

The entire campaign is “an opportunity to engage the younger members of our communities,” she added, stating that individuals between from 16 to 22 represent “25 percent of our donors."

How cool!

It's a slow day for news regarding The Vampire Diaries.

But we've uncovered a shot of Ian Somerhalder and Paul Wesley on the Atlanta set of the CW series.

They're starting to look like brothers for real, aren't they?

As is the case with anyone associated with The Vampire Diaries, Ian Somerhalder knows comparisons will be made to the Twilight Saga.

The actor doesn't completely shoot them down in a new interview with MTV, but he makes it clear that The CW series is somewhat different than the beloved movie franchise.

"There's obviously a comparison because it's a direct relationship, however [Vampire Diaries] is a bit edgier," he said. "It's every week, not every year. Also, too, The Vampire Diaries books actually came out a decade before the Twilight books."

Watch the full interview below:

Are you ready for some football?

The main male characters on The Vampire Diaries sure are, as the following set photo proves.

It was snapped by Michael Trevino, who plays Tyler on the series. We do wonder how Stefan will fare on the gridiron, however, consider how he lack of a human flesh diet has made him far weaker than his brother Damon.

Maybe Stefan is the team's punter.

Do you like blood? Do you love hormones?

Good. Then you'll have to tune in for the third episode of The Vampire Diaries!

Producer Kevin Williamson posted the following Twitter message today:

The episode, titled "Friday Night Bites," will air September 24.

First, Ian Somerhalder previewed his character in The Vampire Diaries.

Now, it's Paul Wesley's turn.

In an interview with iesb.net, the actor goes into detail about Stefan Salvatore. Here are a few excerpts:

On whether Stefan is all good: He's a vampire. He is constantly struggling with the dark side. He's constantly eager, and he has a need to feed on human blood. It's always there. It's not easy for him not to do it. I'm making Stefan have anger and a temper, but also passion, love and tenderness toward Elena. He's vicious and violent. He loves her and he'll die for her, but he's a violent creature.

On differences with his brother: Stefan hates being a vampire. He doesn't want to be a vampire. He believes it's immoral. He has a conflict. He does not want to take human life. He just wants to experience life as a normal human being, whereas his brother is completely basking in this. He loves vampirism. He's enjoying it. He's more gluttonous, in that regard.

The Vampire Diaries premieres on September 10 on The CW.

The long arm of the law is coming to Mystic Falls.

The Vampire Diaries has cast Marguerite MacIntyre as Sheriff Forbes.

The actress starred as Nicole Trager on Kyle XY and has also appeared on The Mentalist and Bones.

On the pilot episode, Damon Salvatore certainly comes across as a purely evil character.

But star Ian Somerhalder says - The Vampire Diaries spoilers alert! - that this isn't the case.

In a revealing new interview, the actor opens up about Damon's intriguing back story. Here are a few excerpts from it:

On Damon Salvatore: He's angry. He feels like he's been wronged, very badly, and he wants vengeance and redemption. However, he is lonely. He's the most lonely person I've ever known. Imagine being 170 years old. However old you are, at this point in time, imagine thinking about how much you know about life and quadrupling that, and seeing all the people you've ever known die around you. That probably makes you very cynical and lonely.

On Damon's background: It's intense. Even people who are bad, it all stems from a place. It's coming from a place. When we're good to people, it's coming from a good place. When we're bad to people, it's coming from a bad place. But, we all have a reason for what we're doing, and Damon's is pretty justified. He feels as though he was hurt very badly in the past, and wronged very deeply, so he's ticked off and he's ready for some vengeance. It's going to be interesting. He has reasons for everything he does, so there will be shifts. The whole idea is that Damon has lost all humanity, but we will see different sides of him, as the season starts to play out.

On whether Damon is all bad: No. He's a very dynamic, very complicated character. The relationship between Stefan, Damon and Elena is getting away from just this teen soap show. They're very complicated relationships.

It's already been determined that Paul Wesley photos are hot.

But what else do we know about this star of The Vampire Diaries? Let's go over a few fun facts about the handsome actor...

• He's a former jock: "I played ice hockey obsessively for 14 years of my life," the New Jersey native has said.
• He already has fangs, kind of: "You'd think it would have [helped get me the role] but they didn't notice it until I was on set," Wesley said of his naturally pointy teeth. "Then they all were like, 'Oh my god, what are the odds?!'"
• He has a past of portraying unusual creatures: Wesley starred as a teen wolf on the short-lived sci-fi series Wolf Lake.

Prior to the September 10 series premiere, we'll be sure to preview co-stars Nina Dobrev and Ian Somerhalder, as well.

A new character will be added to The Vampire Diaries this fall.

Fans of the book series are familiar with Alaric Saltzman, a young history teacher that executive producer Kevin Williamson describes as "hot."

No word yet on the actor that will portray the character. Got any suggestions?

Moreover, the show will be casting several local residents in Virginia (where the it films) to play townspeople, including students' parents, the town sheriff and a pastor.